Walter Akolo of An interview on how to start a blog in Kenya, get traffic and make money from it


Today, we have the founder of, Walter Akolo, sharing his experiences, observations, tips and strategies that you can use to start your own blog in Kenya and grow it into something popular, bringing in many readers (customers) attracted to the free and premium content you create.Walter Akolo of An interview on how to start a blog in Kenya, get traffic and make money from it

He tells you what to do to grow your blog (lessons he has learnt as one of the top bloggers in Kenya), monetize it and still have enough time left for other things that are important to you.

So, once again, we welcome Walter.

 Note that Niabusiness has linked to some of the resources on this page (some listed below) using affiliate links. When you click on something and purchase it, Niabusiness will receive a commission from every successful sale / referral, at no extra cost to you. 

1. Why did you get into blogging and decided to start your own blog?

I started blogging so that I could help more people to start earning online without being conned.

There was a lot to learn about but few people giving free, genuine information on earning online.

2. How long have you been blogging, on what topics – why? (share your story)

I have been blogging for two years. The topic is making money online. This was based on my prior experience of being conned and losing a lot of money.

I decided that I would strive to help as many people as possible to make money online without losing a dime.

3. How are things going so far? Have you been able to achieve the goals you set out when you first started?

Things are great so far. I have gone past the goals I had set when starting. I never thought I would get this far this fast.

4. Here’s what most people ask themselves when their blogs still get little traffic: How do I get more? What do you tell such people? What can they learn from your story growing your site?

A blog is like a little baby. It has to be taken great care of. It is most difficult when starting. Traffic needs to be worked on almost daily for a new blog.

I would advise people to enroll on traffic courses or online courses that have something to do with traffic.

There are lots of free and paid courses out there. Some of the things to look out for include SEO, forum marketing, email marketing, social media marketing, social bookmarking, article marketing and directory submission.

5. How many hours do you spend blogging every week, today, a month ago, a year ago, and what are your reasons for spending that amount of time on your blog?

On a normal week I spend approximately 4 hours on my blog. However, I did not blog at all last month and over the last six months I haven’t done much on my blog apart from marketing.

This is because my blog is at a level where it gets traffic whether or not I am active there.

However, I have decided to continue blogging and marketing vigorously so that I stay relevant in the market.

6. What’s your definition of great content? How do you go about creating great content yourself?

Great content is content that is useful and helpful to a reader.

If a reader had a burning problem and lands on a blog, the content should be able to successfully guide them out of their problem.

7. Networking is said to be a good thing. What have you done, or do today, to connect with other bloggers, leaders, entrepreneurs and business owners in your niche and other niches?

I follow, subscribe to and communicate with lots of bloggers on my niche and others.

For Kenyan bloggers I have even formed a friendship with some and we always exchange notes on how to better this awesome niche.

8. What’s the one thing you’d spend most of your time doing if you started a new blog today? Where would your focus be? (do share your reasons please)

I would focus on marketing the blog. This assumes that all the content I write will be of great quality. Without marketing, even the best of blogs will never be seen by anyone.

9. What can one do to create a blog that says what’s been said over a thousand times differently and still manage to attract readers and get their content shared?

This is where personality comes in. It is important to add personality into a story.

This can be done by story-telling, humor and persuasion skills.

Therefore, a reader who has always ignored the same information from one blog may be compelled to read that information from another.

10. People are obsessed with getting more traffic, money, comments, followers…Tell me, what should they really focus on when they start worrying over the numbers – for example how they only have a few followers and people come to their site after working really hard on their site for months?

They should focus on marketing their blog through the traffic getting methods I have mentioned above and more.

11. What’s your advice for someone who starts a blog because they simply want to make money online – and they think that blogging is the best way to achieve this goal?

We all start blogs to make money. But if that is the primary goal, the blog may not make as much.

Top blogs usually focus on solving a problem.

The more people’s problems are solved, the more they will be willing to come back again and again and even spend money on the blogger’s products.

12. How much effort did you put in your blog before you made your first USD 100 from it – and how did you make the one hundred dollars?

I put in real effort. I would do a lot of research on search engine optimization and implement.

I even did a whole course on affiliate marketing which focused on blogging. My first $100 was through my first eBook. I only started selling after I had acquired a good following.

13. What steps did you take to go from someone that doesn’t make money blogging to someone who makes money blogging?

The first step was the idea of helping people to make money online.

After that I took other steps such as market research, identifying problems, solving them in my blog and marketing the solution oriented blog posts.

Email marketing was one of the best decision I ever made since it gives me repeat buyers. I give lots of free information via email so when once in a while I sell something, lots of people buy.

14. What are some non-blogging things you had to deal with in your life in order to keep growing your blog into what it has become today?

I had to ensure I was more organized so that I could balance between my faith, my family and my career.

I also had to do a lot of prioritization since there are a lot of things that are more important than blogging.

15. What is the best advice you received that has helped you stay with your blog and continue improving it? (If you remember where the advice came from, mention names please)

The best advice I ever got was from Mark Ling of Affilorama who taught me about email marketing. This has been one of my biggest assets to date.

16. Any ebooks, courses, products or services that you highly recommend other blog owners to get now?

They can get my free eBook on blogging by signing up to my mailing list (click the link below to head to Walter’s Freelancer Kenya blog).

Apart from that they can look for Blog Post Promotion by Kristi Hines, AffiloBlueprint by Mark Ling’s Affilorama and the lots of free training over at

What do you take from all this? Please share in the comments. To check out Walter’s blog (and sign up via email to receive updates from him), click here.

Niabusiness Recommendations – Tools, Resources

Book Recommendations – Buy & start reading these ebooks on your device now

  1. The Miracle Equation: You Are Only Two Decisions Away From Everything You Want by Hal Elrod
  2. The Art of War: Complete Texts and Commentaries by Sun Tzu, Thomas Cleary
  3. Secrets of Self-Mastery by Mitch Horowitz
  4. Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings (Mastery Series Book 1) by Thibaut Meurisse, Kerry J Donovan
  5. Coleman’s Laws: Twelve essential medical secrets which could save your life by Dr Vernon Coleman
  6. The Elements of Moral Philosophy by James Rachels
  7. Loving Your Spouse When You Feel Like Walking Away: Real Help for Desperate Hearts in Difficult Marriages by Gary Chapman
  8. Renovating Your Marriage Room by Room by Dr. Johnny C. Parker, Jr
  9. The Billionaire Who Wasn’t: How Chuck Feeney Secretly Made and Gave Away a Fortune by Conor O’Clery
  10. Here’s The Deal: Everything You Wish a Lawyer Would Tell You About Buying a Small Business by Joel Ankney
  11. Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game by Walker Deibel
  12. The Art & Science of Respect: A Memoir by James Prince by James Prince, Jasmine Waters
  13. #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You’re a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1) by Bradley Miles, Carol Tietsworth
  14. Leading with Cultural Intelligence: The Real Secret to Success by David A. Livermore
  15. 101 So Bad, They’re Good Dad Jokes by Elias Hill, Katherine Hogan
  16. The Sleep Solution: why your sleep is broken and how to fix it by W. Chris Winter
  17. Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000 by Jason Calacanis
  18. Sulwe by Lupita Nyong’o, Vashti Harrison
  19. Ruthless: A Memoir by Jerry Heller, Gil Reavill
  20. The Upside of Stress: Why stress is good for you (and how to get good at it) by Kelly McGonigal
  21. How to Be a Great Boss by Gino Wickman, René Boer
  22. Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
  23. Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition by Bo Burlingham
  24. The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two by Al Ries, Jack Trout
  25. My Favourite Dictators: The Strange Lives of Tyrants by Chris Mikul, Glenn Smith
  26. Influence – Science and Practice – The Comic by Robert B. Cialdini, Nathan Lueth
  27. What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People by Joe Navarro, Marvin Karlins
  28. The Dynamics of Conflict: A Guide to Engagement and Intervention by Bernard S. Mayer
  29. The Time Trap: The Classic Book on Time Management by Pat Nickerson, Alec Mackenzie
  30. Choose Yourself! by James Altucher, Dick Costolo
  31. Get a F*cking Grip: How to Get Your Life Back on Track by Matthew Kimberley
  32. You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David H. Sandler
  33. The Fault in Our Stars by John Green
  34. How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban
  35. The Greenhouse Approach: Cultivating Intrapreneurship in Companies and Organizations by Chitra Anand
  36. DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson, Dan Kennedy

Domain registrars – get your own domain name

  1. Namesilo – get a .com for $8.99. Use the coupon code BP to get $1 off.
  2. Namecheap
  3. KenyaWebExperts – get .com & domains for less than KSh 1000/yr.

Web hosting companies – get hosting for your blog or website

  1. KenyaWebExperts – starting at KSh 2,100 / year.
  2. HostGator – starting at $3.95/mo if paid annually.
  3. Bluehost
  4. Namecheap
  5. Namesilo
  6. WPEngine
  7. Garanntor Kenya

Plugins for your WordPress site

  1. MonsterInsights
  2. OptinMonster
  3. WPForms

Hire freelancers to help with tasks you’d rather outsource

Check Niabusiness Classifieds. Place an ad for free. See categories you can outsource tasks in.

For more recommendations, check Niabusiness Tools & Resources page.

7 thoughts on “Walter Akolo of An interview on how to start a blog in Kenya, get traffic and make money from it

  1. As an upcoming bloger, the content of this interview and the eBook “How to Start a Successful Blog” by Philos Mudis are the best. I have learnt alot that I will use in developing a blog.

  2. Great info guys, as always. Akolo is equally doing a great job. I am building a new blog in the same niche – (Any person who does or is interested in freelance academic writing should check it out). This information will definitely help, thanks.

  3. I agree with Akolo that there are many scam artists out there online. I personally lost a lot of money when starting out but with perseverance and adequate training, I was able to get things moving in the right direction.

    1. Good that things turned out right for you. Do you run any other online business apart from eCashKenya? Why am I asking? I’ll let you know.

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