To start a blog to promote your business. Should you? Not until you read this

Do you wish you, as someone who is into business blogging, had a blog that netted you more loyal customers? It’s a good wish.

One that can be granted when you get your domain name, pay for web hosting, and decide to work a few hours a day on your brand new blog, with the aim of turning it into a success.

Previously, we have looked at the 4 reasons why every business needs to blog. Then went further, mentioning, in the same post, how blogs can be used to turn ideas into small businesses and the only two options you have on this matter of to blog or not to.

 Note that Niabusiness has linked to some of the resources on this page (some listed below) using affiliate links. When you click on something and purchase it, Niabusiness will receive a commission from every successful sale / referral, at no extra cost to you. 

From the title of this post, it seems like I am taking a different stance today. Am i? We’ll find out in a minute.

But first…

Understand why businesses blog before you do anything else

Why do they do it?

1. Businesses and brands know blogging is an easy way to get new leads and paying customers

How? They think of a solution they want to provide (and to whom) and then they sit and come up with post titles which later become drafts filled with useful information.

Those drafts are edited and proofread then published and made public, accessible to anyone with an internet connection.

Someone looking for such a solution may stumble across their post, read it, love it then stay on their blog reading some more: about them, their products and services.

Say they want more and the business offers better and premium solutions which can be purchased right away, will they buy?

Not everyone will. Some will. Others will ask a number of questions before they open their wallets.

Read this interview to learn more.

2. Blogging is an inexpensive way to promote businesses, products and services

Starting a blog doesn’t cost a lot. You need a domain name and hosting. With the two, you are often ready.

Starting a successful blog however, requires a lot of time.

In the beginning, you will be paying more in time than money – though some say that time is money.

Blogging, it is inexpensive.

3. Businesses are told to embrace content marketing and take advantage of blogging

The reason? More businesses start blogs everyday, which means more crowding – more competition.

The sooner you start the better.

The main reason why they are told to do so is this: blogging actually works.

Businesses that blog regularly, say every week, and post quality content increase their chances of getting more email subscribers

Getting more email subscribers

More email subscribers means more people giving you the permission to connect with them – on a whole new level.

And the subscribers can be easily nurtured into paying customers.

Getting found online by searching for things on the internet

Blogging makes it easy for a business to be found by the increasing number of people turning to search engines and review sites to research businesses, solutions, products and services before they make a purchase offline in the local store or place their order online.

They, in effect, increase their visibility on search engines with every piece of content they publish.

Knowing what works in their online marketing effort

They can do this by simply taking advantage of the different analytics tools available in the market.

With their analysis, they get to easily switch tactics and strategies to suit their needs – doing more of what works for them while rethinking their approach to the tactics and strategies that haven’t showed much promise yet.

Expanding their reach to other markets

Consider two very small businesses, similar in products they market and practices, with lean budgets and limited capital trying to win new customers.

A, which does their marketing like B, decides to create a blog and commit to work on it everyday to turn it into a resourceful site.

Note that B also has a blog, but it was last updated five months ago and is mostly filled with a dozen newsy types of posts about their products and the team behind the company.

A year passes by and these businesses that do almost everything the same way begin to look different – online.

A’s resourceful site attracts customers they wouldn’t normally reach offline.

And so, that little blog of theirs helps them expand their reach and win more market share – attracting even some of B’s customers.

Keeping people’s interests up

How? As mentioned in How to Start a Successful Blog, their blog becomes like a customer care rep that never sleeps.

This works only if the blog is filled with content that answers the questions the prospects and customers have – in a detailed way.

So, all these advantages and I am here ready to tell you…

Why you shouldn’t start a blog for your business just yet?

Why would I do this? Here are a few reasons.

You will quit blogging for your business / company before you see the results you are hoping for

Blogging is a long term game and may be time consuming. If you want to do it for a few weeks or months then quit, you have what it takes but may be you are not ready.

Blogging also takes a lot of work. If you are already overwhelmed by the other aspects of your business, it is going to be hard to stay consistent.

Businesses, the ones that try to stay consistent, often get discouraged because they can blog blog blog for several months before anything good comes out of all their effort.

If you imagine yourself creating new content everyday, publishing a few times a week only to get results that don’t please you, and the thought of this makes you shudder, it could be because you are not ready.

What if you feel ready but just don’t have the time to manage the blog?

Are you ready to do the opposite of what most businesses do – giving up on starting their site until some future unknown date –simply find someone to help you to help you write blog posts – which could mean paying more initially?

Yes. Then there will be no excuse of overwhelm and you will have more time on your hands to focus on those aspects of your business that are already making you feel overwhelmed.

You can find a person that hosts, installs and manages your blog. Here at, I can help you do that and more.

Typical hosting may be cheap. Niabusiness‘s may cost a little more.

When you find someone who can help you do all this, you can eliminate some of your fears and actually start the blog with their help even if that means paying more, right?

You are not convinced yet of the benefits a blog can bring you, your company and team

Nothing will easily convince you otherwise unless you start one and commit to making it successful. There are so many case studies and research on the benefits of blogging to businesses.

When will you be convinced to the point where you are ready to give this a try?

You are not ready to create a lot of great content for your business blog

How many blog posts do you need to write before you start getting serious traffic and leads? 1? 10? 25? 50? 100? 500? A thousand? 2000 published blog posts?

It depends on how much web traffic you want. Note, though, that the more content you publish to your site, the more you increase your chances of being found.

I have read about some businesses that saw great things happening when they wrote and consistently published 50-100 posts.

How did they do they do it? They created their own 30 day challenges.

Challenges like this means you have to be ready to do things that takes away your comfort and pushes you closer to your goals.

More content means the likelihood of those landing on your site, sticking around and exploring some more, goes up.

Creating more content and seeing your traffic steadily rise will also motivate you to create better content (of different lengths) more frequently.

If you are not willing to do this and only write a handful of posts, that may take forever to attract traffic, you will be discouraged by the slow growth.

When that happens, it puts you in a position where you are likely to abandon your site.

Creating more content also makes it easy for you to contribute to other blogs, which then results into more exposure for your blog, business, your products and services.

Niabusiness Recommendations – Tools, Resources

Book Recommendations – Buy & start reading these ebooks on your device now

  1. The Miracle Equation: You Are Only Two Decisions Away From Everything You Want by Hal Elrod
  2. The Art of War: Complete Texts and Commentaries by Sun Tzu, Thomas Cleary
  3. Secrets of Self-Mastery by Mitch Horowitz
  4. Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings (Mastery Series Book 1) by Thibaut Meurisse, Kerry J Donovan
  5. Coleman’s Laws: Twelve essential medical secrets which could save your life by Dr Vernon Coleman
  6. The Elements of Moral Philosophy by James Rachels
  7. Loving Your Spouse When You Feel Like Walking Away: Real Help for Desperate Hearts in Difficult Marriages by Gary Chapman
  8. Renovating Your Marriage Room by Room by Dr. Johnny C. Parker, Jr
  9. The Billionaire Who Wasn’t: How Chuck Feeney Secretly Made and Gave Away a Fortune by Conor O’Clery
  10. Here’s The Deal: Everything You Wish a Lawyer Would Tell You About Buying a Small Business by Joel Ankney
  11. Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game by Walker Deibel
  12. The Art & Science of Respect: A Memoir by James Prince by James Prince, Jasmine Waters
  13. #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You’re a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1) by Bradley Miles, Carol Tietsworth
  14. Leading with Cultural Intelligence: The Real Secret to Success by David A. Livermore
  15. 101 So Bad, They’re Good Dad Jokes by Elias Hill, Katherine Hogan
  16. The Sleep Solution: why your sleep is broken and how to fix it by W. Chris Winter
  17. Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000 by Jason Calacanis
  18. Sulwe by Lupita Nyong’o, Vashti Harrison
  19. Ruthless: A Memoir by Jerry Heller, Gil Reavill
  20. The Upside of Stress: Why stress is good for you (and how to get good at it) by Kelly McGonigal
  21. How to Be a Great Boss by Gino Wickman, René Boer
  22. Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
  23. Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition by Bo Burlingham
  24. The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two by Al Ries, Jack Trout
  25. My Favourite Dictators: The Strange Lives of Tyrants by Chris Mikul, Glenn Smith
  26. Influence – Science and Practice – The Comic by Robert B. Cialdini, Nathan Lueth
  27. What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People by Joe Navarro, Marvin Karlins
  28. The Dynamics of Conflict: A Guide to Engagement and Intervention by Bernard S. Mayer
  29. The Time Trap: The Classic Book on Time Management by Pat Nickerson, Alec Mackenzie
  30. Choose Yourself! by James Altucher, Dick Costolo
  31. Get a F*cking Grip: How to Get Your Life Back on Track by Matthew Kimberley
  32. You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David H. Sandler
  33. The Fault in Our Stars by John Green
  34. How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban
  35. The Greenhouse Approach: Cultivating Intrapreneurship in Companies and Organizations by Chitra Anand
  36. DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson, Dan Kennedy

Domain registrars – get your own domain name

  1. Namesilo – get a .com for $8.99. Use the coupon code BP to get $1 off.
  2. Namecheap
  3. KenyaWebExperts – get .com & domains for less than KSh 1000/yr.

Web hosting companies – get hosting for your blog or website

  1. KenyaWebExperts – starting at KSh 2,100 / year.
  2. HostGator – starting at $3.95/mo if paid annually.
  3. Bluehost
  4. Namecheap
  5. Namesilo
  6. WPEngine
  7. Garanntor Kenya

Plugins for your WordPress site

  1. MonsterInsights
  2. OptinMonster
  3. WPForms

Hire freelancers to help with tasks you’d rather outsource

Check Niabusiness Classifieds. Place an ad for free. See categories you can outsource tasks in.

For more recommendations, check Niabusiness Tools & Resources page.

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