How the value of content accrues over time (and how to hire me to write for you)

One of the things you consider as a client, from the beginning of your negotiations with me as a freelance writer you would like to hire, is the value you get in return for the money you pay for a piece of content you order from website.

You already know the benefits of getting a freelancer to create content for you.

There is no doubt in your mind about how much time you can save by getting me to write for you.

 Note that Niabusiness has linked to some of the resources on this page (some listed below) using affiliate links. When you click on something and purchase it, Niabusiness will receive a commission from every successful sale / referral, at no extra cost to you. 

You already know the great things a freelance writer can help you do.

But what happens when you pay for a piece of content?

What happens when the finished copy is sent back to you via email?

Does it mean that the money you pay me (for every writing job you contract to me) is only worth the words that make up the MS-Word document, HTML or WordPress XML file I send you as an email attachment?

Well, that is one way of looking at it.

And most people can stop here – and just think, ‘Yea, right. I have paid about US$ 340 for this 2000 word piece.

But not you.


Because you know better! You are aware of the immense potential every piece of content holds – and the steps you can take to unleash that potential.

You look not only at the short term potential of a piece of content but also the long term value that it is able to accrue over time.

So, for you, the money you spend doesn’t just equal the amount of words you order. The greater value, to you, is represented by what comes with the content.

For example the help you lend to complete strangers by publishing a blog post covering one of their pain points – and offering real solutions they can put into use immediately. To them, you are a provider – of a solution or answer that helps them get unstuck.

Or the leads you get from a blog post you order from that you then publish as a guest contribution in one of the popular blogs (or websites) in your niche.

Or the contacts you get by publishing a piece of content that resonates with many people.

Or the attention of influencers you get when the content you publish (on a blog, website, journal, magazine or ebook) peek their interest in one way or another.

Or the money you make from different affiliate programs you are a part of or ad networks you have joined.

Or a job offer (or contract) you get from a person interested in working with you.

In fact one of the best way to understand the many things that come with the combination of good content and enough promotion coupled with patience and testing is to read this article: 30 reasons to start a blog.

The short vs. long term value of content (content marketing)

All these good things rarely happen in the short term.

It takes awhile and a lot of promotion before you can reap the benefits mentioned in some of the examples above.

That’s why those who focus just on the short term when they create or order content are, most of the time, frustrated by their progress.

They want to build Rome in a day – not realizing that having a plan and constantly promoting their content can yield a lot of return for them (their readers, customers, clients and peers) in a few months.

That’s why it is common for some people to order content and immediately look at the completed document they receive back as just that: content. Just like looking at a mule, horse or donkey – and seeing it just as that: some four legged animal that knows no better.

If you are one not to attempt to build Rome in one day it means you are aware of the good things you can do with a well fed donkey, horse or mule: transport things, ride, even plough – if you are a farmer and still not into mechanized farming for one reason or another.

You see the great things the animal can help you (and others) do.

Some could argue that it’s all a matter of perspective, which, to a degree, is true!

Over time, any content at your disposal, results into more good things for you – if you use it well.

What does that mean?

It means looking at the content you receive from as a foundation. It’s up to you how wide and high you want to go once you have the foundation in place.

The content can inspire a series of posts, a video, a presentation, a podcast, newer stories, fiction and non-fiction works – and all these increase your reach improving your chances of getting in front of the right people – which could be clients, customers, readers, other leaders, investors, students, industry influencers, peers, critics (not trolls), gate-keepers, young professionals, parents, role models…even some of the heroes you had growing up.

With all these connections – and time by your side – great things are bound to happen.

And if you stick at providing more value to others – the frequency of such things will keep increasing.

Your call to action – getting what you want out of every piece of content you hire me to write

Each piece of content you receive from (or create yourself) is like a magnet – that is strongest in the call to action area.

What you put in the call to action area is up to you.

It could be a call to others to share their stories and experiences with you.

It could be a call to others to buy something from you – or another business whose products and services you promote as an affiliate.

It could be a call to others to use your services – like I am doing right now.

It could be a call to others to help you in your cause – whether that is to make your part of town clean or build a school in a remote part of a certain country you have visited or plan to visit in the near future.

It could be a call to others to examine themselves more often and be appreciative of the great things they have in life – that some only wish they had.

It could be a call to others to share (with those closest to them) particular ideas you espouse or a specific message that you believe can benefit people who come across it.

It could be a call to others to allow you to help them achieve their goals – in a better and more efficient way.

It could be a call to others to teach themselves a skill or learn more about a particular topic or subject by just spending a few minutes each day going through various resources you recommend – like stories, ebooks, books, videos, infographics, online training courses, case studies, research papers, polls and interviews you link to from blog posts you publish on your website.

So many things you can do with just one piece of content.

Time, however little or much there may be, is on your side if you embrace doing things that amplify the value of every piece of content. You just have to do them consistently. That is how you increase the value of each piece.

That is how compounding works for you in this area. Time helps you figure out how to make more off the principal (the content you pay for or create yourself).

It’s a bit more work compared to just publishing content, say on a blog, and letting it sit – not even bothering, like many people, to go back to it, edit it and make it even more in-depth and valuable to people who come across it.

It’s a bit more work but it pays big time. In a big way!

More about my content writing service, blogging services, rates and how to hire me as your freelance writer

If you would like to hire me as your content writer – or recommend my freelance services to others, that would be nice.

Here are two articles that answer a few questions you (or any person you recommend me to) may have.

Go through them – and when ready to order content, email me via the site’s contact form here.

Interested in trying my content writing service? Get in touch:

Niabusiness Recommendations – Tools, Resources

Book Recommendations – Buy & start reading these ebooks on your device now

  1. The Miracle Equation: You Are Only Two Decisions Away From Everything You Want by Hal Elrod
  2. The Art of War: Complete Texts and Commentaries by Sun Tzu, Thomas Cleary
  3. Secrets of Self-Mastery by Mitch Horowitz
  4. Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings (Mastery Series Book 1) by Thibaut Meurisse, Kerry J Donovan
  5. Coleman’s Laws: Twelve essential medical secrets which could save your life by Dr Vernon Coleman
  6. The Elements of Moral Philosophy by James Rachels
  7. Loving Your Spouse When You Feel Like Walking Away: Real Help for Desperate Hearts in Difficult Marriages by Gary Chapman
  8. Renovating Your Marriage Room by Room by Dr. Johnny C. Parker, Jr
  9. The Billionaire Who Wasn’t: How Chuck Feeney Secretly Made and Gave Away a Fortune by Conor O’Clery
  10. Here’s The Deal: Everything You Wish a Lawyer Would Tell You About Buying a Small Business by Joel Ankney
  11. Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game by Walker Deibel
  12. The Art & Science of Respect: A Memoir by James Prince by James Prince, Jasmine Waters
  13. #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You’re a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1) by Bradley Miles, Carol Tietsworth
  14. Leading with Cultural Intelligence: The Real Secret to Success by David A. Livermore
  15. 101 So Bad, They’re Good Dad Jokes by Elias Hill, Katherine Hogan
  16. The Sleep Solution: why your sleep is broken and how to fix it by W. Chris Winter
  17. Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000 by Jason Calacanis
  18. Sulwe by Lupita Nyong’o, Vashti Harrison
  19. Ruthless: A Memoir by Jerry Heller, Gil Reavill
  20. The Upside of Stress: Why stress is good for you (and how to get good at it) by Kelly McGonigal
  21. How to Be a Great Boss by Gino Wickman, René Boer
  22. Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
  23. Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition by Bo Burlingham
  24. The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two by Al Ries, Jack Trout
  25. My Favourite Dictators: The Strange Lives of Tyrants by Chris Mikul, Glenn Smith
  26. Influence – Science and Practice – The Comic by Robert B. Cialdini, Nathan Lueth
  27. What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People by Joe Navarro, Marvin Karlins
  28. The Dynamics of Conflict: A Guide to Engagement and Intervention by Bernard S. Mayer
  29. The Time Trap: The Classic Book on Time Management by Pat Nickerson, Alec Mackenzie
  30. Choose Yourself! by James Altucher, Dick Costolo
  31. Get a F*cking Grip: How to Get Your Life Back on Track by Matthew Kimberley
  32. You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David H. Sandler
  33. The Fault in Our Stars by John Green
  34. How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban
  35. The Greenhouse Approach: Cultivating Intrapreneurship in Companies and Organizations by Chitra Anand
  36. DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson, Dan Kennedy

Domain registrars – get your own domain name

  1. Namesilo – get a .com for $8.99. Use the coupon code BP to get $1 off.
  2. Namecheap
  3. KenyaWebExperts – get .com & domains for less than KSh 1000/yr.

Web hosting companies – get hosting for your blog or website

  1. KenyaWebExperts – starting at KSh 2,100 / year.
  2. HostGator – starting at $3.95/mo if paid annually.
  3. Bluehost
  4. Namecheap
  5. Namesilo
  6. WPEngine
  7. Garanntor Kenya

Plugins for your WordPress site

  1. MonsterInsights
  2. OptinMonster
  3. WPForms

Hire freelancers to help with tasks you’d rather outsource

Check Niabusiness Classifieds. Place an ad for free. See categories you can outsource tasks in.

For more recommendations, check Niabusiness Tools & Resources page.