How to connect WPForms and Sendinblue in WordPress

If you use WordPress for your small business website or blog and rely on contact forms to generate leads, read this blog post to learn how to connect WPForms and Sendinblue in WordPress.

You may be familiar with either of the tools / apps already and just want a quick guide on how to leverage both to get the most out of the pages you have already published on your site. If that is the case, read on.

What is Sendinblue

Sendinblue is an email marketing service provider that makes connecting with your email subscribers easy. It has a basic plan that is free and for more options the next tier comes at $25 per month (Lite plan).

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Why would you want to connect WPForms to Sendinblue

Sendinblue is a great service that can be used to send out campaigns (emails and SMS) by small businesses, publishers, bloggers, e-commerce platforms, startups even NGOs and various entities in the public sector.

You can use it:

  • For email marketing purposes
  • For SMS marketing
  • To chat in real-time with prospective customers on your website or readers on your blog
  • To track and manage customer details using their inbuilt CRM
  • To automate marketing campaigns
  • To segment your audience so that they get messages suitable to their needs
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How to integrate Sendinblue with WPForms plugin

So, here are some things you will need before you can go ahead and connect both apps.

A WPForms license. In order to access the WPForms Sendinblue addon, you will need to have at least a WPForms Plus license (can be used on 3 sites) which goes for $199 / year and sometimes half that (99.50 US dollars) when there’s a discount available to new customers. Check the WPForms pricing page here to learn more.

A Sendinblue API key. You will have to create an account on Sendinblue in order to be able to get the API key to connect the service to your WPForms contact forms. You can get started with a free account.

More below.

Now, it is time to connect WPForms and Sendinblue.

Inside your WordPress admin area, hover over the label that reads WPForms and click on Settings.

Click on the Integrations tab next. Click on Sendinblue, then click on the Add New Account button.

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The next step will require your Sendinblue API key. Open a new tab on your web browser and log into your Sendinblue account. On the top right corner, click on the menu item that reads SMTP & API and copy the key.

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Go back to the tab you left open, and paste the API key in the WPForms Sendinblue integration area.

In the Sendinblue account nickname field, you can add anything you want – for example a name of the Sendinblue account you are using if you have more than one. The input in the field is for internal reference only.

Next, click the Connect to Sendinblue button.

After connecting the two apps, now it is just a matter of adding your Sendinblue integration to your forms.

If you already have a form you want to integrate with WPForms you can edit it. If you don’t a form yet, create a new one first.

In the form builder, click the option that reads Marketing > Sendinblue > Add New Connection.

Give the new connection a nickname. Whatever you put in the field is for internal reference purposes only. Click OK.

In the Select Account drop-down menu, select the Sendinblue account to integrate with the form you are editing (or just created).

In the Action To Perform drop-down menu, select Subscribe, if you want the users who submit that form to be subscribed to your Sendinblue email list.

You will then see additional settings for Email and List. In the drop-down menus for both select the fields that match the email field and the Sendinblue email list you want people to be subscribed to when they submit the form.

There is also a custom fields area below if at all you have any custom fields on your WPForms forms or Sendinblue email list. Map the right WPForms fields to those in your Sendinblue account and you’re good to go.

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Save all the changes you make.

How do I figure out the types of forms on my site to connect to a list on my Sendinblue account?

If you usually get emails from your contact forms on a daily / weekly basis of people asking questions and the replies you send them get even more questions – and you have noticed a pattern in the bulk of the emails you get, this can be a perfect scenario where using both WPForms and Sendinblue can become handy.

So, for example, you can just go into your email inbox, study the emails you have received and replied to in the past (especially the ones that led to prospective clients buying from you) and note down the typical replies you send out.

Distill these into 2 or 3 emails inside Sendinblue and set them to be sent automatically to subscribers (from your WPForms) immediately when they submit a form and then the next email can be sent a day later (or better yet in the time it usually takes for your previous replies to a customer query to get a follow-up email with more questions.

So, you could set the second or third email to be sent even in the space of a few hours instead of days).

And then of course make sure to edit your WPForms forms to add a section where readers on your site can choose to receive further correspondence from you once they submit a form.

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