Editing and proofreading: 2 reasons businesses need to outsource this

If you look at the number of documents produced by businesses on a daily basis, you’ll quickly realize that it is a lot.

And the volume keeps increasing with new businesses that are set up – and new customers that are acquired.

Looking keenly at all the documents, you will notice that some businesses:

  • take the time to edit and proofread them
  • spend as little time in the editing and proofreading bit, ending up with documents still containing errors here and there
  • don’t allocate time to (properly) edit their documents. They simply use their first drafts, without making revisions. The result? Documents full of typos, grammatical and factual errors. That’s not good for business.

Most businesses realize the benefits that come with polishing their documents. Some decide to do it themselves – and either: succeed at this, achieve average results or fail miserably.

 Note that Niabusiness has linked to some of the resources on this page (some listed below) using affiliate links. When you click on something and purchase it, Niabusiness will receive a commission from every successful sale / referral, at no extra cost to you. 

As long as they are in business, owners know that their businesses will always keep pumping out words – in the form of emails, articles, newsletters, adverts, tutorials and more.

They can either decide to do things as they currently do them or make changes, do things better and create beautiful documents.

So, why bother editing and proofreading at all?

1. It is one of the best ways to ensure your documents have a clear purpose, supported by every single word you write

You want to make sure that what you promise in the title, or headline is what you give to your customers, prospects, investors, in the first and subsequent paragraphs.

Niabusiness.com editing and proofreading service gives you the advantage of aligning the story created by the words in the body of your document with those in the title.

It forces you to delete words, replace whole sentences or paragraphs, use synonyms, use simple words or shorter sentences to make your writing concise.

It also helps in setting the tone, giving you the power to choose to be formal or to lean more towards the informal.

That’s why first drafts should not always be denied the chance to undergo revisions.

It is part of the writing process – for a big reason.

It limits confusion and wastage of time.

It helps you avoid turning a million dollars to a hundred thousand dollars because of a missing zero.

2. Perception

What comes to your mind when two businesses A and B, offering similar services place similar ads on your favourite newspaper or website? This? ‘Hmm. Two businesses offering the same service, at the same price. Which one do I work with?’

Now imagine reading A’s ad and noticing one or more errors in their advert, while B’s ad is error-free. What happens?

Automatically you’ll be pulled more to B than A by the mere fact that their copy is clear, error-free and easy to read and understand.

If the two businesses invite you to check their websites and you realize that A’s web pages are riddled by more errors, you may find yourself drifting more towards B.

Of course, not all clients can make the choice to go with either A or B on the basis of who edits and proofreads their work better. But this is not a reason for this bit of the writing process to be neglected.

The smart way to go is to do everything better as a business. That includes giving your words more power by dedicating enough time and money to editing and proofreading every document you create, regardless of whether the document brings in money or not.

How can you do it right?

Whether you are a big company, a sole owner of a small business, an online-only business, the question you should be asking yourself now is, ‘How can I do it right?’ because I firmly believe that you have been doing some, or a lot of, editing and proofreading since you started your business.

1. Continue doing it yourself

You can simply polish your work by yourself as you’ve always done especially if doing this doesn’t take away time that you could spend on other activities that brings your company even more value.

2. You can hire someone to help

If you find the right person and pay them well, you will have more time on your hands to focus on your top three, four or five income generating activities.

You can get a freelancer of your choice, or –

– hire Niabusiness.com to help you

You can send every single document in your custody that is already typed over to Niabusiness.com anytime.

It can be a sales letter, an article, email, web page, guide, ad, contracts…save your time for other activities by allowing Niabusiness.com to:

  • take the pressure of having well written documents off you
  • catch errors that might escape your attention the first, second or third time you go through your first draft
  • take the drag and boredom that comes with improving the quality of you documents

How does this make your business more money?

It allows you to focus on your top income generating activities. And that’s where I believe you want to spend most of your time, right?

If you want to save your time and money for the more important activities, contact Niabusiness.com, send your work and get them back error-free.

Niabusiness Recommendations – Tools, Resources

Book Recommendations – Buy & start reading these ebooks on your device now

  1. The Miracle Equation: You Are Only Two Decisions Away From Everything You Want by Hal Elrod
  2. The Art of War: Complete Texts and Commentaries by Sun Tzu, Thomas Cleary
  3. Secrets of Self-Mastery by Mitch Horowitz
  4. Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings (Mastery Series Book 1) by Thibaut Meurisse, Kerry J Donovan
  5. Coleman’s Laws: Twelve essential medical secrets which could save your life by Dr Vernon Coleman
  6. The Elements of Moral Philosophy by James Rachels
  7. Loving Your Spouse When You Feel Like Walking Away: Real Help for Desperate Hearts in Difficult Marriages by Gary Chapman
  8. Renovating Your Marriage Room by Room by Dr. Johnny C. Parker, Jr
  9. The Billionaire Who Wasn’t: How Chuck Feeney Secretly Made and Gave Away a Fortune by Conor O’Clery
  10. Here’s The Deal: Everything You Wish a Lawyer Would Tell You About Buying a Small Business by Joel Ankney
  11. Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game by Walker Deibel
  12. The Art & Science of Respect: A Memoir by James Prince by James Prince, Jasmine Waters
  13. #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You’re a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1) by Bradley Miles, Carol Tietsworth
  14. Leading with Cultural Intelligence: The Real Secret to Success by David A. Livermore
  15. 101 So Bad, They’re Good Dad Jokes by Elias Hill, Katherine Hogan
  16. The Sleep Solution: why your sleep is broken and how to fix it by W. Chris Winter
  17. Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000 by Jason Calacanis
  18. Sulwe by Lupita Nyong’o, Vashti Harrison
  19. Ruthless: A Memoir by Jerry Heller, Gil Reavill
  20. The Upside of Stress: Why stress is good for you (and how to get good at it) by Kelly McGonigal
  21. How to Be a Great Boss by Gino Wickman, René Boer
  22. Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
  23. Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition by Bo Burlingham
  24. The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two by Al Ries, Jack Trout
  25. My Favourite Dictators: The Strange Lives of Tyrants by Chris Mikul, Glenn Smith
  26. Influence – Science and Practice – The Comic by Robert B. Cialdini, Nathan Lueth
  27. What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People by Joe Navarro, Marvin Karlins
  28. The Dynamics of Conflict: A Guide to Engagement and Intervention by Bernard S. Mayer
  29. The Time Trap: The Classic Book on Time Management by Pat Nickerson, Alec Mackenzie
  30. Choose Yourself! by James Altucher, Dick Costolo
  31. Get a F*cking Grip: How to Get Your Life Back on Track by Matthew Kimberley
  32. You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David H. Sandler
  33. The Fault in Our Stars by John Green
  34. How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban
  35. The Greenhouse Approach: Cultivating Intrapreneurship in Companies and Organizations by Chitra Anand
  36. DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson, Dan Kennedy

Domain registrars – get your own domain name

  1. Namesilo – get a .com for $8.99. Use the coupon code BP to get $1 off.
  2. Namecheap
  3. KenyaWebExperts – get .com & .co.ke domains for less than KSh 1000/yr.

Web hosting companies – get hosting for your blog or website

  1. KenyaWebExperts – starting at KSh 2,100 / year.
  2. HostGator – starting at $3.95/mo if paid annually.
  3. Bluehost
  4. Namecheap
  5. Namesilo
  6. WPEngine
  7. Garanntor Kenya

Plugins for your WordPress site

  1. MonsterInsights
  2. OptinMonster
  3. WPForms

Hire freelancers to help with tasks you’d rather outsource

Check Niabusiness Classifieds. Place an ad for free. See categories you can outsource tasks in.

For more recommendations, check Niabusiness Tools & Resources page.

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