content marketing

Why content marketing is not working for you

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In this post you will learn why content marketing is not working for you – if at all you have been trying to use content, more strategically, to achieve various goals that would otherwise be costly and not worth your time (say if you were only to use expensive media to get people to pay … Read more

Compared to long-form content, can a short blog post get a lot of organic search traffic?

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For the purposes of this article, a short blog post is one that is below 1,000 words, hovering around 300 – 800 words most of the times, while a long form content is an article, tutorial or guide that is more than 1500 words, often going well beyond 1,800 words. All over the web, there … Read more