Agribusiness: How to start a blog for farmers in Kenya

Continuing with the how to start blogging in Kenya series, today we look at another topic: how to start a blog targeted at farmers in Kenya.

Why start a blog for farmers in Kenya

  1. To share your expertise as a veterinary officer, researcher, government agency, county government official or engineer.
  2. To share your success with other farmers in Kenya by publishing articles that show how you go about farming, the challenges you’ve faced and how you have overcome them.
  3. To share links to resources you have come across that can help farmers in Kenya. For example, by publishing reviews of farm inputs, tools, machines – giving readers information on their features, their benefits, their prices and where to buy them.

These are some of the avenues you can explore if you are interested in starting a blog in the agricultural niche – to help Kenyan farmers employ the best practices possible to ensure bountiful harvests and lots of sales.

The articles, guides, tutorials, ebooks and courses you will publish on your new blog will be geared towards making sure farmers learn how to bring to the market the best produce possible – produce that sell well and earns them good returns.

 Note that Niabusiness has linked to some of the resources on this page (some listed below) using affiliate links. When you click on something and purchase it, Niabusiness will receive a commission from every successful sale / referral, at no extra cost to you. 

To start the blog, you’ll just need to register a domain name, pay for a web hosting plan and start publishing and promoting the articles you write – to reach as many farmers as possible.

Before you do that though, here are some ideas that can help you build a great blog in this niche.

Pick what you will and use it before and after you launch your site.

Learn from other agriculture, farming, agribusiness blogs in Kenya (and pull-outs in magazines and Kenyan newspapers)

The aim here, when you visit these other blogs, is to learn from the bloggers behind them.

To learn what they have done, and what they are continuing to do, to make sure their blogs grow and reach more farmers.

Learn from the type of content these blogs publish. If they publish certain types of posts (like tutorials and success stories) it means that such articles resonate well with their audience – people who want to get into agribusiness or those that want to learn more ways to grow their already existing agricultural ventures.

Learn from their posting frequency – and depth of content. How many times do they publish articles per week – and how long and thorough are the articles they publish? This will help you come up with your own schedule – and ensure you have more fresh content added to your blog on a regular basis.

Learn about the niche they target. Some agribusiness blogs in Kenya cover almost every topic related to agriculture. Then there are some that are even more specific in the scope of content they publish.

Some of these niches include: dairy farming, poultry farming and fish farming in Kenya. Some of the blogs are targeted at urban farmers living in various towns and cities in Kenya.

Some blogs publish articles to do with fruit farming, growing vegetables, nuts, grains, tree farming, rabbit farming, pig farming, rearing cattle for meat, sugarcane farming, coffee farming, tea farming, maize and cassava farming, value addition and packaging among other topics.

Choose what you are interested in covering when you launch your blog, so that you can prepare and be ready for your blog’s launch date by having some articles already written and ready to be published when your blog goes live.

Also check the various Facebook groups and fan pages targeting youths who want to invest their money into farming.

You can also learn a lot by buying and reading newspapers (like The Star, Daily Nation, The Standard, and The People Daily).

Check the sections that touch on farming.

Also read pull-out magazines like Seeds of Gold which is available free in Saturday Nation newspapers.

Read them and learn from the type of content they publish.

Also check the types of questions readers ask other experts in the pull-outs, magazines, groups, forums, FM radio stations you listen to and TV shows you watch.

There is a variety of shows targeting existing farmers and Kenyan youth who want to do agribusiness on NTV Kenya, Citizen TV, KTN, iNooro TV, KBC, K24, Kyeni TV, Meru TV among others.

Decide what you want to do with your farming blog

Your blog must have a strong reason why it exists. For that matter, read this post – Reasons to start a blog – before you spend any money on domains, hosting and web design.

When you read the post, you’ll realize that there are many things you can do when it comes to blogging.

For some quick ideas, below are some things you can include in your blog.

Share expertise that has come out of your experiences (failures and successes)

Articles and guides that you publish from experience always add a lot of value to beginner farmers.

In these articles they can learn to avoid mistakes you made. Or put into use some of the strategies you implemented to:

  • increase your yield
  • find suppliers
  • find buyers
  • win tenders or
  • earn more from your produce

You can write blog posts about:

  • how you dealt with crop diseases
  • how you dealt with cattle diseases
  • how you dealt with poultry diseases
  • how you dealt with power outages
  • how you found genuine suppliers selling quality feeds at affordable rates
  • how you got insurance
  • how you got a loan
  • how you expanded your business
  • how you rose from failure to succeed in farming – and keep going despite many challenges
  • how you find buyers and actually get paid, among other things.

Write reviews targeted at Kenyans involved or interested in agribusiness

Review various products and services targeted at Kenyan farmers by companies in Kenya and other foreign persons.

Share how you get more out of the products you review, how you deal with the challenges you face when using the products and services you review, mention any better alternatives you have come across among other things you want to bring to the attention of your audience.

Share other farmers’ successes and failures by interviewing them

Find other farmers who have done well in their area – and interview them.

Once you have interviewed them, publish the content on your blog – to motivate and inspire your audience into working hard to grow their own agribusinesses.

You can do this by interviewing:

  • farmers you meet in agricultural shows, conferences, seminars or meetups
  • farmers in your city, estate, village or town
  • large scale farmers in different counties and countries

Sell consultations, guides or mini-conferences

Like Graduate Farmer blog, you can make money from your blog by selling guides that help farmers achieve some specific goals.

This blog earns some of its income by selling digital downloads (guides) with step-by-step instructions on how to do things like: plant capsicum, onions among other things.

They use WooCommerce plugin (to power their online shop) and Lipa na M-PESA by Kopo Kopo (to receive payment from people who buy the guides).

They also hold events sometimes teaching people on various things related to farming.

Sell your harvest (output from your farm) to Kenyans

Wendy’s Farm share poultry tips on their website / blog. They also offer training to farmers on poultry at their farm.

They have hatcheries and sell one day old chicks.

You can book the one-day old chicks via their site.

This is an example of a farm that also benefits from the exposure the content on their site gets – by using their site as a place to sell chicks they hatch to farmers, companies, schools and organizations interested in rearing chicken – layers and broilers of different breeds.

Same is the case with the Kuku Kienyeji blog – which has lots of articles on rearing KARI improved kienyeji. On their blog, they also invite their readers to buy one-day olds (among other things like bird cages) from them.

Monetize your blog with ads from companies and organizations in Kenya targeting farmers

You can monetize your blog using Google AdSense ads or sell advertising directly to companies and organizations that sell products and services targeted at those interested in agribusiness.

These include companies and organizations that sell farm inputs: seeds, fertilizers, machinery, breeds, chemicals among other things.

With the good content you publish on your site, the advertising space you sell will give exposure to products and services your audience can buy and benefit from.

The ads will bring you money which you can use to grow your blog.

The ads will also give exposure to the companies you promote – helping your readers discover more great things to use in their farms.

When done well, all the parties involved benefit from the ads (including banners, video and sponsored posts) you place on your blog.

Register a domain name, pay for web hosting, launch your blog and start publishing

To register a domain name and get web hosting for your blog, go with a Kenyan web hosting company or a foreign hosting company of your choice. Then install WordPress and set up your blog.

Learn more about the cost of starting a blog in Kenya.

Alternatively, you can let Niabusiness.com help you with the process of domain registration and web hosting. See Niabusiness.com hosting plans here.

Niabusiness.com will install WordPress and set up everything (themes and plugins) so that your blog is ready for publishing.

Remember that many farmers and companies selling farm inputs have discovered that having their own blogs (besides having social media accounts on Facebook, Twitter, Linkedin and Instagram) gives them the advantage:

  • to use their blogs to teach and gain trust from prospective buyers
  • to be found online by Kenyans searching for information online using search engines
  • to have another platform to reach customers
  • to get feedback from others. The feedback can be useful in helping others who are already into farming or those interested in going that route
  • to have a place on the internet where people can learn more about them any time of the day

Explore some of the related posts below to find more ideas you can use when you launch your blog.

To you: Have any suggestions, questions or stories you’d like to share with me that are related to what has been covered in this post? Let me know by sharing your thoughts in the comments below.

Niabusiness Recommendations – Tools, Resources

Book Recommendations – Buy & start reading these ebooks on your device now

  1. The Miracle Equation: You Are Only Two Decisions Away From Everything You Want by Hal Elrod
  2. The Art of War: Complete Texts and Commentaries by Sun Tzu, Thomas Cleary
  3. Secrets of Self-Mastery by Mitch Horowitz
  4. Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings (Mastery Series Book 1) by Thibaut Meurisse, Kerry J Donovan
  5. Coleman’s Laws: Twelve essential medical secrets which could save your life by Dr Vernon Coleman
  6. The Elements of Moral Philosophy by James Rachels
  7. Loving Your Spouse When You Feel Like Walking Away: Real Help for Desperate Hearts in Difficult Marriages by Gary Chapman
  8. Renovating Your Marriage Room by Room by Dr. Johnny C. Parker, Jr
  9. The Billionaire Who Wasn’t: How Chuck Feeney Secretly Made and Gave Away a Fortune by Conor O’Clery
  10. Here’s The Deal: Everything You Wish a Lawyer Would Tell You About Buying a Small Business by Joel Ankney
  11. Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game by Walker Deibel
  12. The Art & Science of Respect: A Memoir by James Prince by James Prince, Jasmine Waters
  13. #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You’re a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1) by Bradley Miles, Carol Tietsworth
  14. Leading with Cultural Intelligence: The Real Secret to Success by David A. Livermore
  15. 101 So Bad, They’re Good Dad Jokes by Elias Hill, Katherine Hogan
  16. The Sleep Solution: why your sleep is broken and how to fix it by W. Chris Winter
  17. Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000 by Jason Calacanis
  18. Sulwe by Lupita Nyong’o, Vashti Harrison
  19. Ruthless: A Memoir by Jerry Heller, Gil Reavill
  20. The Upside of Stress: Why stress is good for you (and how to get good at it) by Kelly McGonigal
  21. How to Be a Great Boss by Gino Wickman, René Boer
  22. Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
  23. Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition by Bo Burlingham
  24. The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two by Al Ries, Jack Trout
  25. My Favourite Dictators: The Strange Lives of Tyrants by Chris Mikul, Glenn Smith
  26. Influence – Science and Practice – The Comic by Robert B. Cialdini, Nathan Lueth
  27. What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People by Joe Navarro, Marvin Karlins
  28. The Dynamics of Conflict: A Guide to Engagement and Intervention by Bernard S. Mayer
  29. The Time Trap: The Classic Book on Time Management by Pat Nickerson, Alec Mackenzie
  30. Choose Yourself! by James Altucher, Dick Costolo
  31. Get a F*cking Grip: How to Get Your Life Back on Track by Matthew Kimberley
  32. You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David H. Sandler
  33. The Fault in Our Stars by John Green
  34. How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban
  35. The Greenhouse Approach: Cultivating Intrapreneurship in Companies and Organizations by Chitra Anand
  36. DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson, Dan Kennedy

Domain registrars – get your own domain name

  1. Namesilo – get a .com for $8.99. Use the coupon code BP to get $1 off.
  2. Namecheap
  3. KenyaWebExperts – get .com & .co.ke domains for less than KSh 1000/yr.

Web hosting companies – get hosting for your blog or website

  1. KenyaWebExperts – starting at KSh 2,100 / year.
  2. HostGator – starting at $3.95/mo if paid annually.
  3. Bluehost
  4. Namecheap
  5. Namesilo
  6. WPEngine
  7. Garanntor Kenya

Plugins for your WordPress site

  1. MonsterInsights
  2. OptinMonster
  3. WPForms

Hire freelancers to help with tasks you’d rather outsource

Check Niabusiness Classifieds. Place an ad for free. See categories you can outsource tasks in.

For more recommendations, check Niabusiness Tools & Resources page.

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