How do I take my business idea seriously

If you have to wonder and think this it means two things:How do I take my business idea seriously

  1. That you’ve either settled on a business idea but don’t know the next step you should take – may be the hesitation on your part is due to you having doubts about whether to proceed with the idea or not, or,
  2. You just know deep inside you that you have this great idea you want to turn into a business but don’t know what it is yet. It seems to you that you are just hovering at one point, and like an eagle surveying the ground below for that one thing that will mean something – an idea that can make you lots of profits (while at the same time providing the much needed transformation the customers who purchase from you seek)

So, how do you deal with these issues? How do you go from paralysis to action? How do you step away from your busy mind to look at things with a more calmer and analytical mind?

How do you take your business idea seriously?

#1 Don’t chase after perfection at this point

Most of the companies you admire now didn’t start with the products or services they offer now. Or at least the versions of the products they brought to the market back then may not have been of superior quality compared to what they sell now.

Their founders picked an idea and ran with it.

Of course they did a bit of analysis and market research. But eventually they ran with the idea, tested it in the market – and got the much needed feedback in the form of people willing to exchange their money for what their business put out there in the market.

That is the validation you need for your business idea at the moment.

Put something out there and see if people are willing to, in different ways, tell you to ‘shut up and take my money’.

You can reiterate down the road.

You can create a better version of your product or service later on.

You can improve on your service delivery as you handle more clients – and more feedback gets back to you.

You can create a line of cheaper or more expensive items inspired by what your current idea is nudging you to do – but later on.

You can branch into another area and create a business, product or service that compliments whatever you plan on selling.

For now, matters perfection, leave them be.

See, if you can profit from your business idea. Strive to be profitable as soon as you can

Take your idea and validate it. See if people are willing to pay you money. See if people are content with what you are offering that the idea of giving you their money in return for what you are selling is an idea they embrace and don’t regret.

Your current idea (and the small business or company that becomes its foundation), think long-term of it. And keep improving, and branching to different sectors of the economy if you so wish, as more sales come in, profits increase and your business grows.

Getting more customers, running a serious business

You will actually start taking your idea more seriously once customers start rolling in.

They will demand the best – and often such demands will hold you accountable, keeping your nose to the grindstone. Sooner you’ll realize you are passionate about helping your clients and even relish the thought of improving their life or business through the products and services you put out there.

Remember that most business ideas are profitable right out of the box. The evidence? You will find that there are many people already doing what you want to do (despite taking different approaches). And you will find that some are running profitable ventures. They are serving their customers well and making good money.

What does this mean? You shouldn’t look down on your idea. Even if it is not in a hot niche.

Don’t discount your idea. Don’t look at it as one that will not lead to a profitable business.

Instead do your market research well. Then chart a way forward on how to reach and serve customers who are likely to find your product or service to be a good fit – depending on challenges or problems they are currently experiencing.

Focus on offering a quality product. Then push full-throttle on sales and marketing.

Do content marketing. Use inbound marketing strategies to get people through the door.

Start a blog for your business. Reach out to other bloggers and peers out there to see how they can help spread the word about the work you do – and how it can benefit the people to whom you are targeting with your message.

Sign up as a vendor on different e-commerce platforms to tap on their already existing audience of online shoppers. Target users who buy and sell on various marketplaces including Facebook groups and classified ads websites.

Just get busy doing things that converts prospects into customers.

And then you will realize this…

As you get busy doing all this work, you’ll quickly see a habit form.

The old you who wasn’t taking their business idea seriously will be replaced with someone hopeful and determined.

An action-taker, who goes out there, takes risks and does their best to convert the people they reach into paying customers – and then doing their best to help these people as best as they can.

You will, in essence, have found a way to take your idea seriously, doing what ‘s in your ability to turn it into a successful and profitable operation.

Instead of focusing on whether yours is or isn’t a booming business while taking no action that leads to growth, let your little action steps become like the snowball that rolls down the mountain.

Like the snowball, start small and gather steam. And then roll with the momentum – doing more of the things that are already working for you (depending on the feedback you get and what your analytics tools tell you).

Then take advantage of your growth to further turn your idea into a serious venture, that remains fun working at while putting measures in places to help you outgrow the hobby-business label.

So, instead of focusing on perfection, the ruin of most people who attempt to start a small business, work a day at a time. To grow at a pace you are comfortable with – while taking advantage of most of the business opportunities that land on your lap…so long as they are the kind of opportunities that mesh well with your short-term and long-term goals.

Working on your new idea, one day at a time

Do meaningful things that grow your revenue and profits for the day. Then wake up early the next day and do more of the right things.

This approach by the way does in no way mean that you close your eyes to the long-term.

Focus on the here and now, but plan things you do today with a long-term view.

Think about how the puzzle pieces fit to form the bigger picture that dances in your brain once in awhile – especially in the moments when you are excited about the prospects of owning a successful business (that takes care of the customers, you, your family and team of employees or freelance contractors).

#2 Give yourself a window where you vow to work hard on making a profitable business out of your idea

It could be a month, 3 months, 7 months, 1 year, 18 months or more. It is up to you how long you want to be down the trenches doing the hard work and making things happen.

It is easy to think of new ideas. Implementing them, that is the hard part for most people.

So, before your excitement levels dwindle, make a vow to seriously put in the work for a period of time (you choose how much) before you finally give up on your idea.

Bootstrap things – and focus on converting leads into satisfied paying customers.

Seriously stick to your vow. Don’t break it. If you decide to work real hard on your idea for 2 months before considering whether you should take it less seriously, do just that: Commit.

Commit to making 50 sales calls every day for 52 days.

Commit to sending outreach emails, say 100 emails a day, five days a week.

Go door-to-door.

Do joint ventures.

Recruit affiliates to help you reach more customers in exchange for a percentage of the sale as commission payment.

Write guest posts on other blogs – even if you have to hire freelance writers to help you write some of the content you intend on publishing on your website.

See if you can start by selling to friends, family and even mutual friends.

Do outreach link building to push your website’s rankings up in the search engines.

Just commit for the duration you choose – and work hard on things that make sense.

Now, as I leave you, I’d like you to take notes on what resonated with you while reading this post.

Then pick up my free ebook 10 Things to Look At If You Are Thinking Of Starting a Business

Download a PDF copy here.

Go through it and take more notes.

Then decide.

Decide to take your idea seriously (or find a new one you can take seriously – and work on for say longer than two months) and see how things go.

If you want some posts that can help you come up with ideas of your own, check this post on food business ideas, or this one on online business ideas. Also read related posts you find on Whatever you learn and find useful, note down.

Do what I have outlined above and see if you will or will not take your idea seriously from this point forward.

And remember no amount of motivational or inspirational content pieces can easily take the place of consistent action. So, go take action.

Best of luck.

Business ideas: What can you do when you have more than two?

What happens when a person has more than two business ideas, wants to start a business soon but is not sure which idea to go with first?

There is a high likelihood they’ll spend a lot of time on all these ideas and delay opening their doors to their first customer.

Let’s take a minute and look at some of the things any person in this situation is likely to go through.

After that, we can look at what you can do to move forward, build a business and not just have ideas that do nothing but sit in your head and force your brain to think more than it should.

Let’s start with the first one:

The tendency to want to focus on all the ideas at the same time

This actually happens because ideas sometimes, whether similar or different, exhibit the same potential.

And things get really tough when you know you can get the money to implement all the different ideas you have.

If you had to create a score sheet – have a list of considerations to help you determine which idea to go with first, you may end up with two ideas or more that end up putting you in some kind of a dilemma.

Choosing becomes hard and when that happens time gets wasted. Procrastination sets in.

Suppose you pursue two ideas or three at the same time, you’ll have to divide your waking hours on all three.

If only one leads to overwhelm, the remaining one or two will suffer neglect.

It will be a case where you put most of your energy on one idea then when feeling that you neglect the others, switch what you focus on, only to run back to your number one idea.

A whole year can go by without any real growth in one or all the ideas you chose to turn into real businesses.

Crazy how we sometimes think we can get two birds with one stone, only to loose the stone and watch the birds fly away. I’ve lost some good websites this way.

Not favouring a business idea because you think it doesn’t have that much potential

How many are guilty of this?

People who when evaluating the viability of their ideas put so much emphasis on the amount of money their idea can attract? So many. And yet this happens every single day.

What can you do then?

What can you do when you have difficulty choosing which idea to focus on first?

Choose, first, the idea that will give you the chance to learn…

…new skills and inculcate habits that you will need every time you turn a new idea into a business, now and in the future.

The skills and habits can include, among many others, accountability, perseverance, hard work, confidence, negotiating deals, handling criticism, rising early, outreach etc.

See how your ideas can compliment each other

The reason for doing this is that you can use one idea to give another a chance at the marketplace.

Think about those who venture into WordPress web design as a business then add web hosting into their portfolio, or someone who starts a cyber café and also adds a class in another room, offering courses on word processing, introduction to the internet, internet research etc.

Ask yourself which idea is ready for quick implementation

There are countless stories of entrepreneurs who partly attribute their reason for success to coming up with an idea and turning it into a business at the right time .

They attribute a percentage of their business success to being at the right place at the right time – and taking massive action.

If you look around you, at the niche you want to be a part of, and know that the market may respond well to your new business, this may not be the time to spend more time keeping the idea in your head.

You never know your right time and right place may be waiting for you…now.

So, look again at every idea you have, the pains they are focused on and what the people buying from you will get when money exchanges hands…read this post again then make a decision to start.

Further reading: 10 Things to Look at if You Are Thinking of Starting a Business (click this link and subscribe via email to download the ebook now).

Want to share your thoughts or ask a question? Do so in the comments section below.

Business ideas: Where can I get them? In the 5 places listed here?

Businesses, big or small, start as ideas. Ideas that then turn into entities people are willing to buy from.

Finding an idea can be easy. It can also be hard. And sometimes you just stumble across something and the switch in there ‘tween your ears fill you with amazing possibilities.

Therein might lie the idea that you then decide to bring into this world in form of a product or service.

When you know why people look for ideas to turn into businesses it will be easier for you to find your own and settle on one or two ideas if there’s a chance that your head is filled with so many…each fighting for a chance to be turned into a business.

Where can you get them: profitable business ideas?

1. Read articles on blogs and websites (on business and entrepreneurship)

Here at for example, there are a few articles to guide you in this area.

There are articles on ideas that require little capital, ideas for internet businesses, and this one on choosing between more than one idea.

Articles, like the ones linked to usually gives you several options by listing more than five ideas. And you are free to choose any of them.

While reading them, you can also come up with your own ideas that are slightly different (and more suited to your strengths and weaknesses) to the ones listed.

2. Ebooks and books on becoming a business owner or entrepreneur

Some ebooks like 10 Things to Look at If You Are Thinking of Starting a Business, are free and can be easily downloaded (tap the ebook title to get it).

That ebook I’ve linked to is available to email subscribers. It is a collection of ideas that have appeared in some articles I’ve posted to the site before.

Ebooks go a little deep, sometimes giving you a little inspiration to help you get started.

Can you buy an ebook that simply lists different ideas for home, small, internet businesses?

Apparently, people buy them.

If no one did, there would be no such ebooks in various online marketplaces and stores going for more than a few hundred Kenyan shillings ( or a few dollars).

3. Your environment: look for business ideas in your surrounding

You can get great ideas by just immersing yourself in your environment.

Put your senses to wok. Let them sniff for opportunities.

Take a walk anywhere (in town, along busy streets, in the city, in your house, in malls) and pay close attention to the things and people around you – and how they all relate to each other.

I recommend you do this even if you’ve read countless articles and ebooks already. You might be surprised how easy doing this is. It doesn’t take a lot of your time, and the good thing is that you are likely to find an idea you like.

Also pay close attention to comments people make in your presence. They don’t even have to be talking to you. They also don’t have to be physically there. They could be in the news, movie, radio or some TV commercial.

4. Forums and product reviews: find ideas from online forums where people ask questions on different ideas, products, services, companies – and also review products they’ve bought

In forums, where people drawn together by a shared interest or goal helping each other by answering questions, asking questions, making suggestions and sharing their experiences, keen eyes can always notice great business ideas when they see them.

The idea is not to visit forums to look for ideas.

Get in there to help, get help, share tips and strategies.

Also, pay attention to what’s going on there:  joys and grievances, people’s accounts of businesses they worked with, products and services they paid for, how they compare similar products, value added services they wish they could get even  if that meant paying more for it – for this can help you build a business on top of someone else’s business (add-ons, SaaS, plugins, extensions, custom products, accessories or peripheral devices).

Reviews on various online stores like Amazon can also be great sources for ideas. Read them. Pay attention to what reviewers say, and you could possibly be filled with new ideas.

5. Marketplaces for freelancers: find business ideas by going through the categories of different websites

Freelance websites that bring together thousands of people with services to offer and those with the money to pay for the services are a goldmine to anyone hunting for ideas.

Usually they have many categories which are further divided into subcategories.

If you are looking to start a  business, you can be inspired just by clicking on various categories and looking at what’s in there.

You can do this on sites like Upwork, Freelancer, vWorker among many others.

Business ideas borne out of your own experiences

Some ideas that lead into big and wildly popular products and services started with someone having a problem, which they then set out to find a solution for.

And when they did find the solution, or one that was better than everything available at the time, people slowly began lining up at their door step to exchange some of their money for this new (better) solution.

So look at your day, what you use, what you wish was available in the market, then either create a business improving on a product that’s already available, or one that creates something new – never seen before.