Is using a free platform like Niabusiness to find good workers in Kenya a good idea?

Yes. You can find good workers in Kenya by going through the various categories on the site’s homepage.
The fact that this is a free platform doesn’t mean that you will not be able to find people with the right skills to help you achieve your goals as a business owner / employer.

Usually that is one of the things that make recruiters and employers shell a lot of money on ads to try to find the right people to hire. But don’t let the free aspect dissuade you from taking a look (in the various categories) or placing a listing with (your description).

The site is well moderated – and any and all listings – that goes against the Terms of the site are flagged and deleted.

 Note: This post may contain affiliate links. When you click on something I recommend and purchase it, I will receive a commission for the sale – at no extra cost to you. 

If you are looking for people to hire, rest assured that you can find:

  • freelancers you can outsource one-off tasks to
  • freelancers you can work with on more than one project
  • freelancers you can groom and later hire as employees (if they are fine working for you full-time)

The typical avenues employers in Kenya often use to find workers

Niabusiness offers a service that is valuable to both clients and contractors working online, but the site also realizes that there are platforms (and ways) people can use to find workers.

Here are some of the areas employers go to find workers:

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Newspapers. By placing ads in the vacancies section or in the classifieds section. Popular newspapers in Kenya employers and job recruitment agencies use include the Daily Nation, The Standard, The Star and The People Daily newspapers.

Job boards. So, various niche job boards attached to some of the popular blogs and forums run by Kenyans or non-Kenyans.

LinkedIn. The social network for professionals is another popular platform for employers looking for candidates to fill vacant positions in their firms, organizations and companies.

Their website. So, by creating a Jobs or We are Hiring page on their website so anyone interested in working for them can apply for a position right there on their site.

Facebook. Via different Facebook groups or Facebook pages. Sometimes, some employers use Facebook ads to increase their reach.

Offline via mail. So, when someone randomly sends a letter together with their curriculum vitae (CV) and they end up making a good impression on the owner of the business or the person heading the human resource / hiring department.

Job recruiting agencies in Kenya. Some companies / employers use agencies to find the right candidates for any open positions they want to fill. The agencies receives CVs / cover letters, vets job seekers then try to match them with the right companies / organizations.

Job sites and blogs in Kenya. So, blogs that aggregate available jobs from various sites in one place.

Classified ads sites. So, using the popular classified ads websites in Kenya to reach potential candidates. The popular sites in Kenya include Jiji and PigiaMe.

Why use Niabusiness to find workers (and what kind of work can you outsource to freelancers on the website)

The site offers listings by individuals that can help you accomplish a variety of things. So, whatever you are looking for, you will probably find on the site.

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Niabusiness, however, leans more towards helping companies and employers:

  • find temporary hires
  • hire freelancers they can work with on on-going projects or
  • hire freelancers they can outsource one-off tasks / projects to

If you already know specific things you can outsource to online freelancers, check the various categories on Niabusiness, to find people that can help you:

  • with content creation. For example writing articles, sales pages, landing pages and promotional content to use in your emails.
  • with administrative matters. For example handling some of the tasks your typical secretary would handle.
  • with customer support. For example answering queries from prospects or helping buyers who are stuck.
  • with sales and marketing. For example getting more leads into your sales funnel. Or using phone, email and live chat to get your current customers to buy more.
  • with ad management. For example, creating ads on Google Ads or Facebook ads. Or running existing ad campaigns you already have on these platforms.
  • with online shops. For example starting an online shop for your business, adding product pages and doing some search engine optimization to help your store rank better on Google Search.
  • with blog and website matters. For example starting a website, backing up a website or migrating a website.
  • video creation. For example creating new videos from scratch, uploading them to YouTube, Vimeo and Wistia among other platforms. Or embedding your videos on your site or social media profiles.
  • audio transcription. For example turning your videos, podcasts, recordings, interviews and audio files into text format.
  • incorporation and legal issues. For example, helping you create a sole proprietorship, partnership or limited liability company. Or for help with legal consultation.. For example, launching and running a guest posting / outreach campaign to get you links to push your site / pages up searched engines results pages.
  • with your WordPress site. For example installing WordPress (and the necessary plugins and themes), fixing errors on your site and optimizing your site for speed.
  • with your domain registration and web hosting. For example, registering a domain for your site, getting you a hosting plan, installing SSL, building your website / launching your blog.
  • with accounting, bookkeeping and filing your KRA tax returns. For example making sure all your accounts are kept properly and all your monies are flowing to the right areas in and outside your business.
  • with social media marketing. For example, creating, updating and growing your audience on sites such as Facebook, Twitter, Instagram or SnapChat.
  • with ebook publishing. For example manuals your customers can use. Or free ebooks that can be used for lead generation.
  • with your online course. For example creating a free or paid course for your readers / customers.
  • with your email marketing needs. For example, starting your email list, growing it, creating email campaigns and autoresponder series / funnels, adding opt-in forms to your site, creating lead magnets and maximizing things for maximum engagement.
  • with coding and programming. For example web development, custom coding work, app development, help with APIs and software integrations.
  • with various e-commerce service providers
  • with your intellectual property. For example registering your parents and Trademarks and enforcing your rights over your properties.
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The process of hiring a freelancer on Niabusiness

To hire somebody on, go to the homepage.

Pick the most appropriate category – and start looking at the ad listings posted there.

Reply to the listings you like.

Once the freelancer who placed the ad messages you, tell them more about what you are looking for.

From there you can agree on other things (scope of work, compensation, hours, deliverables) and then send them their first assignment.

If you have any questions, use the contact form here to get in touch.

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