Sometimes business is not business, even when we insist it is.
After all, business is not just about sticking hands in someone’s purse or pocket and taking as much money as you can – in exchange for something.
It isn’t also about doing all manner of things to get a product or service for almost free by taunting the seller – to increase your margins even when you sell at low prices.
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Money exchanging hands the moment the seller gives the consumer a valuable service or product should just be a fraction of what business owners should focus on when selling to customers.
Your responsibilities as someone who has started a business
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The best way to know if your business is doing its best to protect those who are buying from you is to look at a list of all your responsibilities and see if you are dedicating enough resources to ensure they are carried out in the best way possible – every single day.
So what are your responsibilities as a business owner?
1. Never to take money when you don’t deserve it
This is easier said than done but very achievable. This is a responsibility that is straightforward, but that often puts many sellers in tricky situations.
No matter what happens, never depart from this rule. And even if you are too tempted to depart from it, ask yourself whether you’d be happy with anyone who took your money in return for nothing.
Have a good reason for receiving money from customers.
Simply start by giving them a good reason why they should buy from you.
Don’t worry about the big companies taking thousands or millions of shillings / dollars / pounds from unsuspecting customers.Yes, they do get away with the stealing bit but let that not influence you into doing the same. At the end of the day, they call all that loot profits but you know better.
Yes, they do get away with the stealing bit but let that not influence you into doing the same.At the end of the day, they call all that loot profits but you know better.
At the end of the day, they call all that loot profits but you know better.
2. Address all the concerns of your customers before they make a purchase
Every day you’ll encounter different people asking you different or similar questions.Most of them ask these questions in order to help them make the decision to buy, wait or buy something else from you or from another seller.
Most of them ask these questions in order to help them make the decision to buy, wait or buy something else from you or from another seller.
Give them the truth.Help them buy when they have all their questions answered. One of the best ways to do that
Help them buy when they have all their questions answered.One of the best ways to do that
One of the best ways to do this is to start a blog for your business / company where you can give detailed answers to all the questions you get asked.
3. Sell your customers original products
Do your best to avoid getting your feet all wet selling all manner of counterfeit products.They may sell like hot cakes and bring in money in
They may sell like hot cakes and bring in money in sack loads, but not for long.
Be remarkable by having a reputation as a seller who only deals in original products.
If you are a service provider, give the best service possible.
4. Keep your promises to your customers
Don’t only make promises to get the money.Make promises for the simple reason that you intend to keep them.
Make promises for the simple reason that you intend to keep them.
Why is it easy to shove your responsibilities as a seller to someone else?
1. Because there are customers who don’t give their responsibilities serious thought…
and sometimes it is hard to help them all.The best way to deal with this situation is to ensure you have plenty of info that is very clear to help your customers know what they are getting themselves into.
The best way to deal with this situation is to ensure you have plenty of info that helps your customers know what they are getting themselves into.
Again a blog with all the info can help if your customers need answers right away and they can’t talk to you face to face.
2. Because some think shoving their responsibilities to the customer will result into more profit.
As we mentioned before, this is not business.Any time a seller shoves his duties to a customer chances
Any time a seller shoves his duties to a customer, chances are they’ll be throwing across the counter some misleading statements in order to make more sales.
What happens when a customer realizes they were shortchanged by a seller who worries more about how much they make than how well they serve their customers?
You know what happens.
You don’t want that happening to you, or do you?
Can protecting the rights of consumers make you and your business more money?
Yes.
When you don’t toss trust out of the door and do your best not to take advantage of anyone who buys from you, guess what happens? They will likely trust you as well.
It is just like getting people throwing you a smile just because you do the same when you look their way.
Profits are more likely to come to the one who can smile and be trusted.
The money may not come in immediately, but that doesn’t mean it won’t eventually find its way to your business.
Keep working hard.
Put the necessary checks in place to ensure the consumer gets only the best from you.
And remind yourself of the great things you wanted to achieve when you first got started as an entrepreneur.
Read the free PDF guide: 10 Things to Look At If You Are Thinking Of Starting a Business. Download it here.
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